PROOF THAT STAGING DOES WORK

THE HOUSE

Our team took over this listing after it had been cancelled twice with another brokerage. It had been exposed to the market for 83 days in the prime selling season. The house was tastefully renovated but wasn’t selling. On the first visit with the owners, I concluded that the price was not the reason it wasn’t selling. It was the fact that it was not staged and prepared for the market properly. We decided on a new plan to reposition the house on the market.

THE PLAN

We needed to change up the showing experience for potential buyers. The house was vacant and not staged. Without furniture, the rooms felt small and the vibe was a bit cold. We decided to bring in furniture to stage some of the principal rooms. This is a big undertaking. Our team, in collaboration with our stager Heather, spent hours in the home creating a floor plan and colour scheme that worked. We then went to our furniture rental partner to get the pieces we needed. We also raided our storage locker to bring in some of our own inventory. The result was an amazing transformation. Now we needed a great marketing plan to bring everything together.

MARKETING

We decided on some drone photography and had the best photographers in the business come to photograph the house. Our social media posts were creative and engaging. Our paid Facebook ads brought people out to our open house in droves. The open house was packed! It was an amazing accomplishment to get that kind of buzz for a property that had been on the market for so long. In fact, we had our offer only a few hours after the open house!

The homeowners were ecstatic with the price and how quickly we were able to get this done. I really believe that you get what you pay for. In this case, I was aware the sellers were paying slightly more to list with our team. They saw the value proposition previous to signing and certainly after we got them a great price. I really believe you get what you pay for in most services or products. We are not the most inexpensive team on the market but I believe that we are the best value.

THE RESULTS


Views on Realtor.ca	Facebook Reach	Direct Emails to Buyers
421	2012	585

Showings	Asking Price vs Sale Price	Days on Market
12	98.2%	7

    
 
 
        
   Anny Metivier 
 2024-08-13
 
 
  Over the years, with multiple military moves, we’ve had the opportunity to work with many real estate agents, and we can confidently say that not all are created equal. Chris, by far, has been the most trustworthy and easiest real estate agent we’ve had the pleasure to work with.
  
 
       
   Jake Moffat 
 2024-06-07
 
 
  Colin has been the best realtor to work with and helped us buy a great house in the perfect neighborhood. Colin and the rest of the team at Chris Scott were incredibly helpful the whole way and always available to answer questions, show us houses at a time that was convenient for us and were just generally professional and friendly during the whole process. We will recommend Colin and the team to our friends and family.
  
 
       
   Faith Woodley 
 2024-03-13
 
 
  I was a co-Executrix of an estate, and we had a condo that we had to sell for the estate.  In order to get the property ready for sale, we had to have the over 5,000 square foot condo painted and the carpets replaced.  Since the property was empty, Chris recommended a home stager that he uses on properties that require these services, and she did a fantastic job of staging the condo. It took the condo to the next level. The condo sold for a phenomenal price, and we were very happy with Chris Scott and his abilities.  He always gives over 100 percent to get the job done!  I recommend him to anyone that requires the services of a great real estate agent.
  
 
       
   Emily Bozanich 
 2023-10-07
 
 
  We worked with Rachel and she was beyond diligent. She is so organised and meticulous with details, it really helps when buying a home. She even agreed to do a virtual walk through for the home we ended up buying because we weren’t going to get there ourselves prior to offers being reviewed. She was also great with recommending areas to consider and avoid. Highly recommend.
  
 
       
   Cy Dixon 
 2023-10-06
 
 
  Rachel was amazing. She helped me find the perfect home for me and my son during a challenging time in my life. She was extremely patient and empathetic, professional and knowledgeable. I highly recommend her. No one will work harder for you than Rachel.
  
 
       
   Jeff C 
 2023-10-06
 
 
  Awesome realtor team very helpful and knowledgeable
  
 
       
   Nathalie Groupe Godin 
 2023-10-06
 
 
  Great service. Very knowledgeable. Super helpful. I’d use this team again.
  
 
       
   D Hynders 
 2023-10-05
 
 
  I recently used Chris' team to purchase a new house and I have to say that it was a pleasure to work with them.
  
 
       
   Megan Bixby 
 2023-10-05
 
 
  My husband and I purchased a house in the surrounding Ottawa area with the assistance of Colin from this group of individuals. We unfortunately were left with no choice but to purchase a home sight unseen due to our work circumstances. We originally considered not purchasing because of this.
We deliberated and chose to purchase a home after participating in FaceTime showings and we could not have been more satisfied. Colin was objective, professional, calm, informative, and realistic. He listened to our needs and helped us choose our home. The fact that we were pleasantly surprised, and a year later remain pleased as punch, says everything about how talented this company is. Will, without a doubt, use this company when we leave Ottawa.
  
 
       
   André Desjardins 
 2023-10-04
 
 
  We worked with Chris to find a home back in 2011 that would suit our desire to be close to work. He was nothing but professional and courteous! Listening to our needs and showing us what we were looking for. Years later, when we thought about down sizing and finding a renovated home, he took us around to see some in the neighborhood. He always open to helping us out in our searches

PROOF THAT STAGING DOES WORK

THE RESULTS

421

2012

585

12

98.2%

7