On this episode of The Chris Scott Show, Colin and I talked about something that really matters right now for anyone thinking about selling: how to actually stand out in a market with more inventory and more choice than we’ve seen in a while.
The reality is simple. There are a lot of listings out there. Buyers have options. And that means sellers need an edge.
For us, it starts with being real. We spend a lot of time having honest conversations with sellers about pricing, timing, and expectations. That’s not always the easiest approach, and it doesn’t always win us the listing, but it’s the right one. Telling someone what they want to hear might feel good in the moment, but it doesn’t help them sell their home. Price is driven by what buyers are willing to pay, not by headlines or hype, and there’s a lot of data behind how we land on our numbers.
Once pricing is right, preparation becomes everything. Deferred maintenance matters more than ever. Small things add up. Paint touch-ups, minor repairs, misaligned cabinet doors, anything that gives buyers a reason to mentally start building a repair list should be addressed upfront. Buyers will always make a list, but in today’s market, they can use that list to negotiate harder.
One strategy we’re seeing work well is getting a home inspection done before listing, especially in older neighbourhoods. Issues that might cost a seller $1,000 or $2,000 to fix ahead of time can easily turn into a $5,000 price reduction once a buyer’s inspection happens. Handling those items in advance gives sellers more control and fewer surprises.
We’ve also seen firsthand what happens when preparation is ignored. Homes that sit for months, come off the market, get staged and painted, then go back on at the same price and sell. Price wasn’t the issue. Presentation was. Doing it right the first time saves months of stress, showings, and second-guessing.
First impressions are everything. Buyers are seeing so many homes that it doesn’t take long for them to decide whether something feels right or not. It could be the layout, a smell, a visual distraction, or just a general lack of polish. You might not know in nine seconds that it’s “the one,” but you can definitely know in nine seconds that it isn’t.
From our side, more inventory means we have to up our game too. Better marketing, better content, better storytelling. Video is no longer optional. Buyers are going to watch it at some point, whether it’s before a showing, after, or when they’re sharing the home with family. That’s our chance to highlight features they might have missed and help them connect emotionally with the home.
We meet buyers where they are. Full property videos, Instagram-specific content, VR tours, whatever format they prefer. Different styles, same goal: helping buyers see themselves living there.
At the end of the day, selling a home is emotional. Buyers don’t just buy square footage, they buy how a place makes them feel. When pricing, preparation, and marketing all line up, that’s when sellers truly get the edge.
If you have questions about selling in today’s market or want to talk through what this could look like for your home, reach out anytime. And if you’re enjoying the podcast, let us know what you think of the format and the conversations we’re having.
Here’s the latest update in our Suburban Statistics Series, featuring insights on the five largest urban neighborhoods in Ottawa. With Ottawa’s spread-out layout, it’s always fascinating to see how each area’s market trends vary. These stats compare MLS OREB sales from January 1 to January 31, 2026, with the same period in 2025.
Here’s the latest update in our Suburban Statistics Series, featuring insights on the five largest urban neighborhoods in Ottawa. With Ottawa’s spread-out layout, it’s always fascinating to see how each area’s market trends vary. These stats compare MLS OREB sales from January 1 to December 31, 2025, with the same period in 2024.
The shift has been slow and steady, but November really highlighted where things are heading. Ottawa is still technically sitting in a balanced market, yet different segments are starting to move in very different directions — and some are shifting quickly.
Condo apartments, for example, have climbed to seven months of inventory, a notable jump that firmly places that segment in buyer’s-market territory. (For context, months of inventory measures how long it would take for all current listings to sell if no new ones came on the market.) Seven months means buyers have leverage and plenty of choice.
By contrast, single-family homes are holding steady at roughly four months of inventory, and townhomes are even tighter at around three months — both still within balanced-market conditions. But as always, Ottawa is really a collection of micro-stories. For example, if you’re buying or selling in Westboro, The Glebe, or downtown under $1M, you’re seeing something completely different from the citywide averages. Inventory in these pockets is incredibly tight, competition is high, and well-priced homes are moving fast. So even though the overall market reads “balanced,” your lived experience may feel far more competitive.
Layered on top of all this is the Bank of Canada’s latest decision to hold interest rates steady. This means we’re heading into the new year with what I’d call a neutral rate environment — rates aren’t pushing the market forward, but they’re not pulling it back either. A rate cut would certainly help unlock more momentum (and yes, selfishly, I’d love to see that), especially as inventory builds in certain segments.
If you’re curious about what’s happening in your specific neighbourhood or want a breakdown of recent sales around your home, feel free to reach out anytime. Every pocket of the city is behaving differently right now, and we’re always happy to walk you through it.
We’ll also be sharing a more detailed 2026 market forecast in the next blog post. There’s a lot to unpack, and I’m looking forward to diving deeper with you!
September’s numbers tell an interesting story — we actually saw more sales than last year, which might surprise some people given the headlines. But what really stood out was the jump in new listings, up about 20% year-over-year. That surge has pushed our inventory levels to around four months of supply, the highest we’ve seen in quite some time.
What does that mean? We’re still in balanced market conditions, but if this pace of new listings continues, we could see five or even six months of inventory by winter. As a result, sellers have been making more price adjustments lately. Many are realizing that pricing based on where the market was, not where it is now, can lead to listings sitting longer — and often selling for less once buyers move on.
Much like the stock market, timing matters. It’s tough to let go of yesterday’s high, but success today comes down to smart pricing, strong marketing, and top-notch presentation.
That’s where our team comes in. With shifting conditions, having the right representation is more important than ever. Fun fact: one in two Ottawa transactions involves a Royal LePage agent — a great reminder that experience and strategy matter in this market.
If you’re curious about what’s happening in your neighbourhood or where your home might stand in today’s market, reach out anytime — we’re always happy to help.
In a market where buyers are being choosy and inventory is picking up, it’s more important than ever for your home to stand out. You don’t need a full HGTV-style overhaul—but thinking like a house flipper (even if you’re just selling your personal home) can mean more money in your pocket and fewer days on the market.
This is the moment to flip your own home—and we’re here to show you how.
Start with Strategic Renovations
You don’t have to gut the kitchen or tear down walls to make a big impact. Small updates can go a long way. Think: updated light fixtures, modern faucets, refreshed cabinetry (hello, new hardware!), and swapping out that tired old vanity in the powder room. Focus on areas where buyers’ eyes go first—kitchens, bathrooms, and entryways. We have had clients paint their cabinets this year and the results were amazing. All of the stuff that we suggest would be at least a 5x return plus you would be able to sell your home faster.
Staging: Help Buyers See Themselves There
Staging isn’t just for vacant homes—it’s about creating a lifestyle that buyers can picture themselves stepping into. That might mean rearranging furniture, adding cozy layers, or swapping out personal items for a more neutral, magazine-ready vibe. We work with professional stagers who know exactly how to make a space shine. This is part of our value proposition!!
A Fresh Coat of Paint = Instant Refresh
There’s nothing like a fresh coat of paint to breathe new life into a space. Stick to warm, modern neutrals that photograph well and appeal to the widest audience. In some homes, we have our painter just freshen up some baseboards, while at other times it is more extensive. If you could only do one thing, painting is usually the best return on investment.
Don’t Forget the Outside
Curb appeal still matters. Trim the hedges, power wash the siding, and add a couple of fresh planters by the front door. If your mailbox has seen better days or your house numbers are falling off—those little details can make a big difference. Mulch in the front gardens can also make a huge difference!!
Clean Like You Mean It
A spotless home shows better, feels more cared for, and photographs beautifully. From baseboards to windows, it’s worth investing in a deep clean (and yes, we know amazing pros who can help).
We’ve Got You Covered
This all might sound like a lot—but the good news is, you don’t have to do it alone. We’ve built an amazing network of painters, stagers, contractors, cleaners, and landscapers who we trust with our own homes. Whether you need help picking paint colours or someone to haul away old furniture, we’ve got the resources to make it happen.
When it comes to selling a home, first impressions are everything. That’s why staging is one of the most powerful tools in our real estate playbook. A perfectly staged home doesn’t just look good—it tells a story, invites buyers in, and helps them envision their future in the space.
We recently had the opportunity to work on a condo that was completely vacant when we first listed it. While it had a great space and natural light, it lacked the warmth and personality that buyers are drawn to. That’s when we called in our expert stager, and the results were nothing short of remarkable.
Before: A Blank Canvas
When we first stepped into the condo, it was completely empty—just walls, floors, and windows. While some buyers can see past that, many struggle to picture how furniture will fit, how spaces flow, and how it will feel to live there. Empty rooms can also make a home feel cold and uninviting, making it harder for buyers to form an emotional connection.
After: A Standout Listing
The difference was night and day. Once staged, the condo no longer felt like an empty space—it felt like a dream home. The transformation not only enhanced its visual appeal but also made the listing photos pop, attracting more online views and interest from buyers.
And the best part? It worked. The staged condo quickly stood out in the market, leading to more showings and strong interest from potential buyers.
Why Staging Matters
Staging isn’t just about making a home look pretty—it’s about creating a connection. It helps buyers see the potential of a space and imagine themselves living there. In a competitive market, it can be the difference between a listing that lingers and one that sells quickly.
If you’re thinking about selling your home, don’t underestimate the power of staging. Whether it’s a condo, townhome, or single-family house, we have the resources and expertise to make your home shine.
Curious about what staging can do for your home? Let’s chat and make your property stand out!
Hey everyone, Chris here with a quick update on the Ottawa real estate market! The past few weeks have been eventful, with interest rates dropping, including a significant half-point cut by the Bank of Canada. This shift is already impacting the market—buyers are coming back, multiple offers are returning, and momentum is building.
Here’s what I’m seeing:
Buyer activity is picking up as affordability improves.
Low inventory remains a challenge, with fewer new builds and limited resale options.
Market predictions: A potential shift to a seller’s market in early 2024, with home prices projected to rise by 5-6%.
Every neighborhood is different, so if you’re curious about what’s happening in your area, reach out to my team. Let’s chat about how these changes might impact your real estate goals.
Here’s the latest update in our Suburban Statistics Series, featuring insights on the five largest urban neighborhoods in Ottawa. With Ottawa’s spread-out layout, it’s always fascinating to see how each area’s market trends vary. These stats compare MLS OREB sales from January 1 to October 31, 2023, with the same period in 2024.
