Posts Tagged ‘ottawa market’

RENTING FURNITURE FOR A GOOD FIRST IMPRESSION

One of the best marketing campaigns I can remember growing up was Head and Shoulders shampoo. Their slogan was “because you never get a second chance to make a first impression”. It is so true in not having dandruff on your shirt and it can also be applied to real estate. Stay with me here. When home buyers walk into your house you want to be feeling good about what they see and excited about what is to come! First impressions are crucial!!

Side note: I looked up that campaign and it was from the ’80s (ageing myself a bit). I still use H&S today because I am petrified of dandruff and making the wrong first impression.

If you are a home buyer what room would make a good impression to you:

Well, I agree with your choice. We suggested the homeowner bring in some rental furniture to outfit this room properly. We then made the room come to life and accessorized it.

Of course, once you commit to the staging you can’t just stop at one room. It all has to come together. In this case, we had a pretty solid plan that the homeowners bought into. We ended up bringing some of our own furniture we use for lots of stagings, to bring it all together.

You will notice the kids room. We felt the demographic buying would be younger families so we showcased as such. That is Aiden’s (my son) old bed and some of his toys/books. 🤫 Don’t tell him! We also brought a desk and chair in for the loft among many other changes.

Why go through all this work?

This is really the big question, isn’t it? Is it really worth it to stage? My answer is, absolutely. Having a fresh, modern, clean look is the key. We want people to feel excited about the house and the possibility of owning it. I bet there are people who would not even offer on the house as it sat before. They might not even realize why. Hard to prove this theory but we have taken over many non-staged homes that could not sell. We keep the prices the same and then like magic! they sell for top dollar. That is why I also invested over $2500 to stage my own place when I sold. Anyways, I am ranting a bit here but it is what I believe with conviction.

MULTIPLE OFFERS ACROSS THE CITY

Multiple offers are always a possibility in some of Ottawa’s most desirable neighbourhoods. With inventory levels at record lows and demand, sky-high multiples are happening across the city and right into suburbia. The hottest segment in the city right now is a suburban townhouse. This was never the case in previous years! Amazing to see this phenomenon develop over the past few months. Now what is happening is that new prices are being established as buyers bid homes up. This will make 2018 a year were we might see some buyers priced right out of our market.

With so much money at stake on every sale it is so important to have the right representation. A listing that is well priced, presented & staged, and marketed should receive multiple offers. From there it will be the Realtor’s role to make sure you maximize your return and help navigate through all the offers. We helped a client recently sell their house for 6k more than the exact same model of townhouse right next door. We had 13 offers, they had 6. It matters who you work with.