Posts Tagged ‘Pandemic’

BUYING OUR FOREVER HOME DURING COVID-19 AND BETTING ON THE MARKET

Posted on: August 7th, 2020 by Chris Scott

I love my current home. My wife and I love our neighbourhood and the neighbours on our street. We always thought we would be here long term. How is it then, that in a global pandemic, we impulsively purchased a new home. To be quite honest I am still not sure. It happened so fast ūüôā¬† We were not even looking. My wife literally looked at 2 houses and we put offers on both of them. What really got us was the idea of having a pool, privacy, and main floor office. Not sure we would be moving if it wasn’t for Covid-19. Also, nice to have something positive to look forward amongst so much anxiety and uncertainty.¬† Are other people having similar feelings? I have got calls from clients that said Covid-19 has them revisiting what they really want in their home. Pools have all of a sudden become more important!

This is what sold us: 

Now we just have to wait till 2021 to move in!

Buying in Hot 2020 and Selling in Uncertain 2021

The catch with our purchase is that we cannot move till next year because of the seller’s plans. They are building a house and it was delayed.¬† ¬†It will be the longest resale closing of my real estate career! The waiting game is going to be painful. The challenging part financially is that we have purchased in a really hot market and will be selling in an uncertain 2021. I am a pragmatic person. I know next year our market will not be as good as our current market. How could it be, we are in the hottest market in a generation. I do believe next year will still be a good market. Our current supply shortage and strong demand are enough to sustain a seller’s position for at least the next 6-8 months. I am betting on it with my own house. If I am wrong I have plugged in all my numbers very conservatively. Hope for the best and plan for the worst. If we end up somewhere in the middle I will be happy.

The Emotions of a Buyer

It has been a great exercise going through the buying process again. It has really reminded me of how exciting the process is for buyers and all the emotions they are going through. Anyone else have buyers remorse the day after their purchase?? I did!¬† Thankfully it was a very fleeting emotion.¬† Buying a home is stressful, exciting, and consumes much of a person’s thoughts in the moments leading up to purchase and throughout the process. I totally get that and will make sure our team’s services are always making the process as seamless as possible for our clients.

SUCCESSFUL VIRTUAL AND EXCLUSIVE SALE

Posted on: May 13th, 2020 by Chris Scott

There is no status quo right now in any industry. In real estate, we are pivoting and providing lots of unique options to our Ottawa selling clients. In this case, our clients chose our exclusive option. This allowed us to actively market the property but not have it on the MLS. The seller only wanted very qualified buyers coming through the house. We were able to control that better with our exclusive option. At the time of listing, there were also two end units available on their street (Barrick Hill). Both were the same floor plan. We wanted to wait until they cleared MLS to list ours. We had a very throughout listing strategy.

Through our marketing efforts, we found a buyer who wanted to see it. That buyers agent had them view the 3d tour we had online. The buyer was able to comfortably walk through the home from the comfort of their own. When they came through for their in-person viewing they already knew it was the right house for them. We got a full price offer the next day. Our offer was significantly higher than the other two eventual sales on the street (average of 18k higher). We sold off-market for top dollar with very little hassle. Who you work with on the sale of your home matters!

If you are thinking about selling your Ottawa home, please feel free to contact us. We would love a chance to talk to you about our enhanced marketing services.

Absolutely outstanding service! I was reluctant to trust realtors again after having a terrible experience on the sale of my first home with another agent. Chris and the team really went above and beyond on both the selling and buying side. I can not recommend them enough!” – Seller of Barrick Hill

SELLING IN OUR NEW NORMAL

Posted on: May 1st, 2020 by Chris Scott

Marketing:

The proper marketing of your home has never been more important. We need to get your home exposed to as many people as possible online. We have added in services to make this happen. This additional exposure will help you maximize your sale price.

Virtual Staging:

We have been working on a new process to stage your home virtually. Our stager is phenomenal and will help you prepare each and every room in the house. It will involve a few calls, some pictures back and forth, and will end with a full detailed report for you to follow. It will essentially be a game plan for getting your house market-ready.  This work will help you maximize the sale price of your home. Statistically speaking staged homes sell for at least 2% more than non staged homes.
We also offer an in-person staging if you prefer.

Virtual Tour:

We will have a full 3d tour done of your home. Here is an example: https://my.matterport.com/show/?m=Yq6sBohJZoi
This will give buyers the opportunity to experience a showing from the comfort of their home. Having this tour is paramount in today’s market. Some buyers are purchasing the home just based on this tour!

Floor Plans:  

We will have a professional floorplan drawn up so buyers can see the dimensions of each room and the layout of the space. An integral part in the new virtual world.

Professional Pictures:

In the weeks ahead we will be taking extra pictures for buyers to look at. Our photographer is amazing and you can see her work by clicking on the link. She will also take precautions when photographing.

Video Walkthrough: 

This will be done to take people through every aspect of the home. We are trying to give every buyer the opportunity to purchase your home without actually seeing it in person. We just started doing this. My partner launched a listing with this feature yesterday. Here is an example: https://quickpageapp.com/p/aku2ny6FBWfECMgfu?cid=dAWQJfWDgdiS4GrS7

Social Media Ads: 

Embracing the virtual aspect of the market we will have ads running on Facebook and Instagram focusing on buyers in your area. https://www.facebook.com/ChrisScottTeam/videos/157686085597878/ We entice them with a short video of the 3d tour playing and they can click to take a walkthrough.

Electronic Signatures: 

We are completing all our agreements via an e-signing program that is easy to use. Stephanie, our listing manager is still working full-time Mon-Fri 830-430. We have lots of support for all our clients. She will be getting all buyers to sign Covid-19 forms prior to any viewing. We are trying to do everything we can to mitigate risk for our clients while making it easy for buyers to get all the information they need on our listings.