SOLD: Luxury in Westboro
We recently had the pleasure of handling the sale of a luxury home in Westboro. It was the second time I had the pleasure of working with these wondeful clients. In a market where similar high-end listings often sit unsold for extended periods, we were able to successfully list and sell this property in just a few short weeks. Our success was due to a combination of strategic marketing and thorough preparation by the home owners. Here’s a detailed look at the methods that led to this achievement.
Staging with Kids:
Staging a home can be a challenge, especially with young children around. Following our stager’s initial consultation, the sellers undertook a massive decluttering effort. This included renting a storage locker to put some stuff in until the move to the next property. This set the stage for professional staging, which transformed their living spaces into a buyer’s dream. Our staging team hit it out of the park on this one as you can see from the pictures below.
Professional Painting:
A fresh coat of paint is essential in creating a flawless presentation, especially in the luxury market. Our expert painter was called in to touch up the walls, ensuring that every room gleamed and added to the home’s upscale appeal.
The Floors:
The hardwood flooring received a necessary refresh; the owners had the floors professionally refinished at the front steps. This update was crucial in enhancing the property’s luxurious feel and ensuring a stellar first impression.
Photos:
For marketing this high-calibre property, we entrusted only professional photographers. This strategic choice guaranteed that the home was showcased in the most flattering light possible, capturing its elegance and fine details.
Video:
Video tours are an effective tool to highlight unique features of the home, providing a dynamic visual experience that static images cannot match. We filmed both a full-length cinematic video as well as specialized videos for social media to ensure maximum exposure. It gives me the agent a chance to talk directly to consumers about some of the great features of this home!
3D Tour:
Virtual reality meets home marketing with our 3D tours. These tours allow potential buyers to navigate through the property from the comfort of their own homes, greatly expanding the reach and impact of our listings.
Agent Open House:
The day after listing the home on MLS, we hosted an open house exclusive to agents. This event was well-attended by agents from various brokerages, providing them an opportunity to explore the property firsthand and see if it was a potential match for their clients.
Negotiations:
The negotiation process was very positive between us and the buyers representative. It was a collabrative effort where all sides felt like they had a win. Having a house with immaculate presentation and robust marketing strategies helped the seller meet their goal and beyond. This approach facilitated a quick and favourable sale, with the offer being secured within the first week of listing.
The Final Result:
This comprehensive and meticulous approach to preparing and presenting the home paid off. While other homes sit on the market, ours moved swiftly to a successful firm sale, reflecting the effectiveness of our methods and the desirability of the property in Westboro’s competitive real estate landscape.
