From the blog...

SOLD: Luxury in Westboro

Posted on: April 23rd, 2024 by Chris Scott

We recently had the pleasure of handling the sale of a luxury home in Westboro. It was the second time I had the pleasure of working with these wondeful clients. In a market where similar high-end listings often sit unsold for extended periods, we were able to successfully list and sell this property in just a few short weeks. Our success was due to a combination of strategic marketing and thorough preparation by the home owners. Here’s a detailed look at the methods that led to this achievement.

Staging with Kids:

Staging a home can be a challenge, especially with young children around. Following our stager’s initial consultation, the sellers undertook a massive decluttering effort. This included renting a storage locker to put some stuff in until the move to the next property. This set the stage for professional staging, which transformed their living spaces into a buyer’s dream. Our staging team hit it out of the park on this one as you can see from the pictures below.

Professional Painting:

A fresh coat of paint is essential in creating a flawless presentation, especially in the luxury market. Our expert painter was called in to touch up the walls, ensuring that every room gleamed and added to the home’s upscale appeal.

The Floors:

The hardwood flooring received a necessary refresh; the owners had the floors professionally refinished at the front steps. This update was crucial in enhancing the property’s luxurious feel and ensuring a stellar first impression.

Photos:

For marketing this high-calibre property, we entrusted only professional photographers. This strategic choice guaranteed that the home was showcased in the most flattering light possible, capturing its elegance and fine details.

Video:

Video tours are an effective tool to highlight unique features of the home, providing a dynamic visual experience that static images cannot match. We filmed both a full-length cinematic video as well as specialized videos for social media to ensure maximum exposure. It gives me the agent a chance to talk directly to consumers about some of the great features of this home!

3D Tour:

Virtual reality meets home marketing with our 3D tours. These tours allow potential buyers to navigate through the property from the comfort of their own homes, greatly expanding the reach and impact of our listings.

Agent Open House:

The day after listing the home on MLS, we hosted an open house exclusive to agents. This event was well-attended by agents from various brokerages, providing them an opportunity to explore the property firsthand and see if it was a potential match for their clients.

Negotiations:

The negotiation process was very positive between us and the buyers representative. It was a collabrative effort where all sides felt like they had a win. Having a house with immaculate presentation and robust marketing strategies helped the seller meet their goal and beyond. This approach facilitated a quick and favourable sale, with the offer being secured within the first week of listing.

The Final Result:

This comprehensive and meticulous approach to preparing and presenting the home paid off. While other homes sit on the market, ours moved swiftly to a successful firm sale, reflecting the effectiveness of our methods and the desirability of the property in Westboro’s competitive real estate landscape.

: Our Team at the Agent Open House

Tags: 3d-tours, Amount, Average, Average Ottawa Home Prices, Buyer, Cost, Detached, high end homes, Listings, luxury, Market, new builds, Ottawa MLS Sales, Ottawa Realtor, Recap, sales, Selling in Ottawa, semi detached, staging, Video, westboro

    
 
 
        
   Anny Metivier 
 2024-08-13
 
 
  Over the years, with multiple military moves, we’ve had the opportunity to work with many real estate agents, and we can confidently say that not all are created equal. Chris, by far, has been the most trustworthy and easiest real estate agent we’ve had the pleasure to work with.
  
 
       
   Jake Moffat 
 2024-06-07
 
 
  Colin has been the best realtor to work with and helped us buy a great house in the perfect neighborhood. Colin and the rest of the team at Chris Scott were incredibly helpful the whole way and always available to answer questions, show us houses at a time that was convenient for us and were just generally professional and friendly during the whole process. We will recommend Colin and the team to our friends and family.
  
 
       
   Faith Woodley 
 2024-03-13
 
 
  I was a co-Executrix of an estate, and we had a condo that we had to sell for the estate.  In order to get the property ready for sale, we had to have the over 5,000 square foot condo painted and the carpets replaced.  Since the property was empty, Chris recommended a home stager that he uses on properties that require these services, and she did a fantastic job of staging the condo. It took the condo to the next level. The condo sold for a phenomenal price, and we were very happy with Chris Scott and his abilities.  He always gives over 100 percent to get the job done!  I recommend him to anyone that requires the services of a great real estate agent.
  
 
       
   Emily Bozanich 
 2023-10-07
 
 
  We worked with Rachel and she was beyond diligent. She is so organised and meticulous with details, it really helps when buying a home. She even agreed to do a virtual walk through for the home we ended up buying because we weren’t going to get there ourselves prior to offers being reviewed. She was also great with recommending areas to consider and avoid. Highly recommend.
  
 
       
   Cy Dixon 
 2023-10-06
 
 
  Rachel was amazing. She helped me find the perfect home for me and my son during a challenging time in my life. She was extremely patient and empathetic, professional and knowledgeable. I highly recommend her. No one will work harder for you than Rachel.
  
 
       
   Jeff C 
 2023-10-06
 
 
  Awesome realtor team very helpful and knowledgeable
  
 
       
   Nathalie Groupe Godin 
 2023-10-06
 
 
  Great service. Very knowledgeable. Super helpful. I’d use this team again.
  
 
       
   D Hynders 
 2023-10-05
 
 
  I recently used Chris' team to purchase a new house and I have to say that it was a pleasure to work with them.
  
 
       
   Megan Bixby 
 2023-10-05
 
 
  My husband and I purchased a house in the surrounding Ottawa area with the assistance of Colin from this group of individuals. We unfortunately were left with no choice but to purchase a home sight unseen due to our work circumstances. We originally considered not purchasing because of this.
We deliberated and chose to purchase a home after participating in FaceTime showings and we could not have been more satisfied. Colin was objective, professional, calm, informative, and realistic. He listened to our needs and helped us choose our home. The fact that we were pleasantly surprised, and a year later remain pleased as punch, says everything about how talented this company is. Will, without a doubt, use this company when we leave Ottawa.
  
 
       
   André Desjardins 
 2023-10-04
 
 
  We worked with Chris to find a home back in 2011 that would suit our desire to be close to work. He was nothing but professional and courteous! Listening to our needs and showing us what we were looking for. Years later, when we thought about down sizing and finding a renovated home, he took us around to see some in the neighborhood. He always open to helping us out in our searches