From the blog...

Giving Sellers the Edge in 2026

On this episode of The Chris Scott Show, Colin and I talked about something that really matters right now for anyone thinking about selling: how to actually stand out in a market with more inventory and more choice than we’ve seen in a while.

The reality is simple. There are a lot of listings out there. Buyers have options. And that means sellers need an edge.

For us, it starts with being real. We spend a lot of time having honest conversations with sellers about pricing, timing, and expectations. That’s not always the easiest approach, and it doesn’t always win us the listing, but it’s the right one. Telling someone what they want to hear might feel good in the moment, but it doesn’t help them sell their home. Price is driven by what buyers are willing to pay, not by headlines or hype, and there’s a lot of data behind how we land on our numbers.

Once pricing is right, preparation becomes everything. Deferred maintenance matters more than ever. Small things add up. Paint touch-ups, minor repairs, misaligned cabinet doors, anything that gives buyers a reason to mentally start building a repair list should be addressed upfront. Buyers will always make a list, but in today’s market, they can use that list to negotiate harder.

One strategy we’re seeing work well is getting a home inspection done before listing, especially in older neighbourhoods. Issues that might cost a seller $1,000 or $2,000 to fix ahead of time can easily turn into a $5,000 price reduction once a buyer’s inspection happens. Handling those items in advance gives sellers more control and fewer surprises.

We’ve also seen firsthand what happens when preparation is ignored. Homes that sit for months, come off the market, get staged and painted, then go back on at the same price and sell. Price wasn’t the issue. Presentation was. Doing it right the first time saves months of stress, showings, and second-guessing.

First impressions are everything. Buyers are seeing so many homes that it doesn’t take long for them to decide whether something feels right or not. It could be the layout, a smell, a visual distraction, or just a general lack of polish. You might not know in nine seconds that it’s “the one,” but you can definitely know in nine seconds that it isn’t.

From our side, more inventory means we have to up our game too. Better marketing, better content, better storytelling. Video is no longer optional. Buyers are going to watch it at some point, whether it’s before a showing, after, or when they’re sharing the home with family. That’s our chance to highlight features they might have missed and help them connect emotionally with the home.

We meet buyers where they are. Full property videos, Instagram-specific content, VR tours, whatever format they prefer. Different styles, same goal: helping buyers see themselves living there.

At the end of the day, selling a home is emotional. Buyers don’t just buy square footage, they buy how a place makes them feel. When pricing, preparation, and marketing all line up, that’s when sellers truly get the edge.

If you have questions about selling in today’s market or want to talk through what this could look like for your home, reach out anytime. And if you’re enjoying the podcast, let us know what you think of the format and the conversations we’re having.